Info

Currently CHIEF CREATIVE OFFICER at MOVEMENT STRATEGY

I’ve spent nearly two decades building authentic brands for Fortune 500 companies and leading diverse creative teams in the advertising industry, with a focus on strategic digital content.

At Movement, I’ve operationalized creative excellence across the agency and for our clients, leading a multidisciplinary team of 80+ creative directors, strategists, art directors, copywriters, designers, editors, producers, content creators, and community/social media managers. Together, we deliver best-in-class work that shapes the future of social media at scale. Before Movement, I built and led creative teams across major networks including Omnicom, Publicis Groupe, and IPG. My experience spans integrated campaigns, digital experiences, content creation, experiential marketing, and direct-to-demand initiatives across both B2C and B2B sectors. My work has been recognized by top industry awards, including the Clios, One Show, Webbys, ANA B2 Awards, and most recently, I was named to Adweek Creative 100, honoring leaders shaping the future of creativity and culture.

I’m a changemaker focused on a new wave of leadership, blending intention and intuition to guide teams toward personal and professional growth. I believe people are the key to producing the best work, so I take a human-centered approach to coaching and empowerment. I help brands and individuals break patterns, turn disadvantages into opportunities, and align purpose with profit to achieve their highest potential. I’m passionate about mentoring, building communities, and creating spaces that are inclusive, resilient, and thoughtfully led. With a focus on delivering tangible outcomes and fostering leadership in others, I strive to leave every team, brand, and community better than I found it — and ready to lead into the future.


Contact me
nguyen.lyuyen@gmail.com

Resume
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Recommendations
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Select Clients
Acura, Airstream, Amazon, American Express, Callaway, Cisco, Crocs, Disney, e.l.f. Cosmetics, Google, Grubhub, Honest Tea, Intuit, Kia, KFC, LA Chargers, Lexus, Mattel, Mazda, Nashville CVC, Plantronics, Powerbar, Roxio, Sage, Scion, Spotify, Tesla, Torani, Toyota, WarnerMedia


RECOGNTIONS

Named to Adweek's Creative 100 in 2026 recognizing industryinnovation and creative leadership.

ANA B2
Cisco: Human x Nature
2022 Product Launch/Relaunch, Gold

ADDY
4Runner Choose Your Wild Virtual Test Drive
2016 Film/Video/Sound Branded Content, More Than :60 Seconds, Silver
2016 Online/Interactive Campaign, Silver
2016 Direct Mail, Bronze
2016 Innovative Use of Interactive/Technology, Bronze
2015 Digital Advertising - Campaign, Bronze

Toyota Power Up! With Jan
2016 Innovative Use of Interactive/Technology, Bronze
2016 Film/Video/Sound Branded Content, More Than :60 Seconds, Bronze
2016 Motion Graphics, Animation/Special Effects, Bronze
2016 Online/Interactive Campaign, Bronze
2016 Online/Interactive Branded Content & Entertainment, Bronze

Water Warriors: Fighting California's Drought
2016 Integrated Advertising Campaign - Local - Consumer, Silver
2016 Public Service Integrated Campaign, Silver
2016 Illustration, Bronze
2016 Guerilla Marketing, Bronze
2016 Art Direction, Bronze
2016 Public Service Ambient Media, Bronze
2016 Copywriting, Bronze

ANA INTERNATIONAL DMA ECHO
Toyota Power Up! With Jan
2016 Automotive, Gold
2014 Automotive, Bronze

CAPLES
Toyota Power Up! With Jan
2016 Integrated Campaign, Finalist

Water Warriors: Fighting California's Drought
2016 Ambient/Guerilla, Finalist

CLIO ENTERTAINMENT
Acme Fools
2023 Creative Content, Silver
2023 Use of Influencer, Silver

CLIO SPORTS
Toyota: Mobilityforall.com
2019 Innovation: Product/Service, Gold

GLOBAL INFLUENCER MARKETING AWARDS
Ease Intuit
2025 Best Finance & Fintech Campaign, Silver

THE ONE SHOW
Toyota: Mobilityforall.com
2019 Digital Craft, Merit

OMMA
Acme Fools
2023 Best Use of Video on Social Platforms

SHORTY AWARDS
e.l.f.nalysis
2026 Micro-site, Gold
2026 Multi-platform Campaign, Silver
2026 Fashion & Beauty, Interactive Content, Bronze
2026 Micro-site, Fashion & Beauty, Audience Honor

WEBBY
Ease Intuit
2026 HONOREE: Social & Games - Fitness, Health & Wellness

e.l.f.nalysis
2026 WINNER: Social & Games- Fashion, Beauty & Retail Category & Award People’s Voice Award
2026 HONOREE: AI - E-commerce & Retail


INDUSTRY LEADERSHIP

PRESS & SPEAKING ENGAGEMENTS
AAPI Asians in Advertising C-Suite Conversation
Ad Age
Adweek
Digiday
Confessions of a Creative Director
Muse by Clio

PROFESSIONAL SERVICE
2026 National American Advertising Awards Judge
2026 Shorty Awards Judge
2025 Asians in Advertising Mentorship Program