Health Is Wealth—But Sometimes, Your Wealth Needs a Reset, Too
Gen-Z knows how to practice mindfulness, curate skincare routines, and protect their peace, yet financial wellness often feels out of reach—missing entirely from the self-care conversation.
So, Intuit created something different: a space for Gen-Z to pause, reflect, and redefine their relationship with money—reframing financial literacy as a lifestyle, not a lecture.
Introducing Ease Intuit, a First-of-Its-Kind Financial Wellness Retreat
Set in the desert stillness of Joshua Tree, Ease Intuit was designed as a strategic, cultural intervention to reimagine how Gen-Z connects with financial wellness. Instead of chasing follower counts, we invited rising micro-influencers who were navigating the same financial milestones as Gen-Z:
→ Launching businesses
→ Managing spending triggers
→ Rebuilding their finances after breakups
These micro-influencers experienced two transformative days of wellness rituals woven with hands-on financial workshops powered by Intuit’s full ecosystem: TurboTax, Credit Karma, QuickBooks, and Mailchimp. The result was a creator-first experience that combined reflection with action, sparking honest conversations around money and turning a stressful topic into something empowering and shareable.
From this intentionally crafted retreat emerged over 100 pieces of genuine content, establishing Intuit as a natural part of wellness discussions and proving that financial conversations can be just as scroll-stopping as entertainment when told through authentic voices.
14.1M+ views
10.3M+ impressions
372K+ engagements
60K+ clicks
3.58% engagement rate overall
When Real Talk Meets Real Financial Confidence
Our influencers weren’t finance experts. They were honest, vulnerable, and aspirational. Their stories were theirs, not ours. And that authenticity made Intuit feel less like a sponsor and more like an informed guide.
Though we did demonstrate the value of Intuit’s full product suite, from TurboTax’s entrepreneurial tax tips to Mailchimp’s tools for sustainable growth, this wasn’t about financial products. This was about financial peace. About turning mindset into action. About helping Gen-Z see that true wealth isn’t just numbers, it’s how you feel when you understand them.
The Takeaway: Intuit is Empowering Gen-Z to Own Their Financial Future
Ease Intuit empowered everyone—whether attending in person or following along online—to rethink their relationship with money and take meaningful steps toward financial confidence and wellbeing. It also marked a pivotal shift in how Intuit shows up for the next generation.
Because when we approach money with care and humanity, we don’t just change how people manage their finances—we change how they see their future. And in that transformation, we unlock something brands rarely earn: enduring trust.