On April 1, 2023, a celebration of Warner Bros.’ 100 years in entertainment was kicked off. We were asked to come up with a brand new holiday to celebrate from the angle of Looney Tunes’ social handles - ACME Fools. For the occasion, we linked arm-in-arm with the vast catalog of Warner Bros’ 100-year legacy to produce an explosive 12-Hr content series on social. This content series, “Mash-Up Mayhem,” used iconic clips pulled from the WB universe. The voices of actors in these iconic scenes were replaced with the same script, and read verbatim by Looney Tunes characters, via Emmy-winning Voice Actor, Eric Bauza. The result was 23 clips, deployed every half-hour for one day, bringing unexpected hilarity to people’s timelines far and wide. This was achieved by posting on every social handle under our control, and co-authoring posts with partner handles belonging to the IP we were parodying.
Read more here.
For the 4/1 content alone:
Impressions (Views): 5,837,945
Engagements: 461,510
Overall April content (ACME Fools themed):
Impressions (Views): 16,324,340
Engagements: 1,658, 620
Hashtag Views (TT only): 19,381,000
Hashtag Mentions (IG and Twitter): 8,232
Followers Gained: 34,418
2023 CLIO entertainment:
creative content, Silver
use of influencer, Silver
2023 omma awards:
best use of video on social platforms
Looney Tunes has been creating animated comedy mayhem for 80 years. But Gen Z lives on TikTok. TikTok is filled with chaotic humor, unpredictability, and an often antic spirit so…introducing Looney Tunes to the TikTok community should be a slam dunk, right? Not so fast. Gen Z is also suspicious of new corporate entrants.
TikTokers want interactive content like duetting and audio sharing (our lawyers said nope). And there wasn't a paid budget to grow followers. What’s a Toon to do? We started with our own inimitable selves - 80 years of Looney Tunes mayhem.
With no grand announcements, we soft launched by first publishing tons and tons of content to build out our nest egg presence. Since then, we've picked up the pace with our cadence, netting out at 200+ posts (and many more on the way!)
We tailored content to directly respond to comments and build up an engaged community. We also showed viewers the Looney humans behind our handle, by speaking directly to, and with our audience. We cemented connections with our audience by creating tailored video replies directly to commenters. We knew this nonsensical, but relatable humor could resonate and amplified our content with the creative editing welcomed on TikTok.
Read more here.