Toyota continued its evolution as a mobility company with its first-ever global marketing campaign: "Start Your Impossible.” It launched in 24 countries in celebration of Toyota's eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.
"Mobility For All" was the first creative to debut globally. As a part of this work, in consultation with the National Center for Accessible Media (NCAM) in the United States, we produced a website built to be accessible for users with various impairments and to allow all users to experience the site's content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.
