On the average day, 2,000 people buy a Toyota. To welcome these new and repeat owners to the Toyota family, we shrunk Toyota's spokeswoman down to byte-size to help people get the most out of their new vehicles. As Jan gets used to going digital, the video series dynamically personalizes to each owner on the fly and serves up video content based on the choices they make interacting with the site.
During the first 30 days of your new Toyota Ownership, you will be directed three times to the Owner Welcome website. Each time you visit, a new personalized video of Jan will emerge guiding you through what you need to do on the website. We created a total of 16 different scenes for all the different user actionable outcomes that can occur. Depending on what actions you have clicked on the website, our data will serve up a personalized video with Jan to you. She may thank you, remind you, or ask you for help over the next 30 days as she guides you through your new Toyota ownership on your personalized website experience.
2016 CAPLES:
INTEGRATED CAMPAIGN, FINALIST
2016 International DMA ECho:
AUTOMOTIVE, GOLD
2016 LA ADDY:
INTERACTIVE/TECHNOLOGY, BRONZE
FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS, BRONZE
MOTION GRAPHICS, ANIMATION OR SPECIAL EFFECTS, BRONZE
ONLINE/INTERACTIVE CAMPAIGN, BRONZE
ONLINE/INTERACTIVE BRANDED CONTENT & ENTERTAINMENT, BRONZE
