Sage Summit is the largest gathering of small and medium businesses in the world. Where business gets personal with celebrated speakers, business experts, tech innovations, mentor and peer networking, in-depth education, interactive training, Sage certification, and off-the-chart experiences.

Goal
Create an exciting, integrated experience–rich with engagement, entertainment and content for all audiences

Challenge
Large space can be difficult to navigate; co-locating entertainment and education can conflict

Approach
Build a concept for space that helps organize experiences physically and psychologically

Results:
16,226 Registrations
159 Sponsors
541M Social Impressions
75 Countries Onsite

AFTER 2015 DELIVERED A 1,900% INCREASE,
SOCIAL MEDIA THIS YEAR DOUBLED IN IMPRESSIONS OVER LAST YEAR

THE SAGE FOUNDATION MESSAGING LANDED WELL.
PRE-EVENT, 60% OF SURVEY RESPONDERS AGREED THAT SAGE CARED
ABOUT THE COMMUNITIES THEY WORK IN,
WHILE 91% OF POST-EVENT SURVEY RESPONDERS AGREED.

NPS SCORE ROSE FROM +25 PRE-EVENT TO +51 POST-EVENT
WITH 60% OF POST-EVENT RESPONDERS BEING CLASSIFIED AS “PROMOTERS.”